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    Digital Media Assessed Effectively Socialize Pilkada(Election of Regional Head)

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    BANDUNG-Rector of Bandung Institute of Technology (ITB), Kadarsah Suryadi rate, socialization by using digital media will be more effective. Step Election Commission of West Java (KPU Jabar) is very appropriate to establish cooperation with ITB.

    According to him, ITB is preparing the election socialization media that is adapted to the segment of its voters.

    Kadarsah said the momentum of the MOU was also very important. Because, today the development of the era is heading into the century ICT or digital.

    "The right step is done by KPU in preparing this socialization media," he told reporters in Bandung, Tuesday (8/8/2017)

    Dissemination of elections, said Kadarsah require an innovation because the electorate elections 2018 there are four generations that have different characters.

    "In the past, when the majority of the most effective baby boomers were radio, because the owner of the television was still a little bit, now it has changed through media digitization," he said.

    Pilkada Serentak 2018 participants, children born 17 years ago was able to follow the election. He calls it the Generation Z with a thick gawai, as well as the Y generation that the majority have the same character with the Z generation.

    Kadarsah asserted, it is impossible to socialize with the radio only. It could be that who likes only baby boomers generation. So also with radio and television that only targeting the early two generations.

    "It means that there are two potential generations as potential voters to be adjusted," he concluded. (MAT)

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