PORTALJABAR, BANDUNG CITY - Indonesia Financial Group (IFG), a state-owned holding company in the insurance, underwriting, and investment sectors under the auspices of Danantara Indonesia, continues to promote insurance literacy and inclusion in Indonesia, particularly among the lower-middle class.

IFG Corporate Secretary, Denny S. Adji, stated that IFG's main strategy in increasing literacy that impacts insurance inclusion in Indonesia is to focus on several key pillars that support each other.

These include providing education that directly targets young families, MSMEs, young individuals in strategic government sectors, and the sharia segment.

"IFG's core strategy is holistic and integrated, focusing on three key pillars: empowering education, affordable and accessible product innovation, and sustainable collaboration," Denny said.

Denny explained that under the education pillar, IFG and its holding company members are directly present in the community to build literacy. Public trust needs to be regained, and literacy is the foundation.

"We don't just provide theory, but also practical, easy-to-understand simulations about how insurance for MSMEs can protect their stalls from disaster, or how life insurance can protect a family's future through compensation benefits in the event of death," he said.

According to him, product innovation is key to accessibility. Through holding members such as Jasa Raharja, Jasa Raharja Putera, IFG Life, Jasindo, Askrindo, and others, IFG offers 'sachet' products with affordable premiums.

"A real example is the LifeSAVER product from IFG Life, which provides protection against injuries due to accidents, both minor and serious, covering various health facilities, from hospitals, clinics, and pharmacies with premiums starting from IDR 25,000 per month," he explained.

Denny explained that collaboration is an IFG amplifier that partners with various stakeholders ranging from regulators, companies, universities and other communities to provide education and understanding about this insurance product through various information channels to reach the public.

With this collaboration, IFG and its holding members also focus on developing simple and affordable inclusive products.

"These products are tailored to the purchasing power and specific needs of the community, ensuring that financial protection is widely and easily accessible. An example is the microinsurance offered by holding company members like Askrindo, which guarantees convenience for MSMEs with affordable premiums," he explained.

On the other hand, IFG views technology as a "bridge" to overcome barriers to access to information, geography, and cost. Its primary role is to facilitate public access to services.

IFG sees the role of technology and digitalization as key to expanding insurance access, especially for underserved communities.

"We make this possible through the One by IFG app, which functions as a financial inclusive "super app." Through this app, a fisherman on the coast can easily apply for life insurance to ensure his family remains protected in the event of a disaster, or a freelancer in the capital can obtain protection from personal accident insurance at affordable premiums," he explained.

Regarding financial inclusion over the next five years, IFG has set measurable targets in line with OJK directives. It's not just about numbers, but also about quality.

"There has certainly been an increase in the national insurance literacy and inclusion index. IFG has actively contributed to improving the national financial literacy and inclusion index year after year," said Denny.

According to OJK records in the National Survey of Financial Literacy and Inclusion (SNLIK), the insurance financial literacy index increased to 45.45% in 2025 from
previously 36.90%.

Meanwhile, insurance inclusion reached 28.5%, up from 12.21% the previous year. While this is a national record, as a state-owned insurance holding company, IFG has certainly played a role in this achievement since its founding in 2020.

Furthermore, IFG and its holding members continue to address misconceptions about insurance in the community. While not a numerical target, this is an important qualitative indicator that supports long-term increases in insurance inclusion.

Overall, IFG's target for the next five years regarding insurance inclusion is to significantly increase national insurance literacy and inclusion rates through increased product penetration, massive literacy education, innovative and digital product development, and strategic collaboration with various parties.

"IFG will continue to monitor these indicators through ongoing research from IFG Progress to ensure the effectiveness of its strategy," Denny concluded. (no)