PORTALJABAR, BANDUNG CITY - The West Java Provincial Government is inviting Inacraft participants and the Association of Indonesian Handicraft Exporters and Producers (ASEPHI) to participate in the Inacraft Digital Excellence Award. The award will be given to Inacraft and ASEPHI participants who successfully integrate digital technology into Indonesian craft businesses.

Head of Promotion and Public Relations of the West Java Dekranasda, Adi Komar, said the Inacraft Digital Excellence Award was held to accelerate the digital transformation of craft MSMEs.

"By holding the Inacraft Digital Excellence Award, it is hoped that the competitiveness of craft MSME products in the national and global markets will increase and craft brands will adopt digital innovations in marketing, branding, and service," said Adi, Monday (2/2/2026).

There are three categories in the Inacraft Digital Excellence Award, namely Best Digital Branding, Best Digital Marketing Performance and Best Digital Performance.

Best Digital Branding is awarded to the participant who is most successful in building a brand image and identity digitally.

Meanwhile, the Best Digital Marketing Performance award recognizes participants who most effectively utilize digital channels to reach audiences and increase sales.

Lastly, Best Digital Innovation is for participants who integrate digital technology into business processes, production, or product presentations.

Inacraft and ASEPHI participants can register for the award selection through the official link https://bit.ly/inaidea2026. Registration closes on February 4, 2026.

Furthermore, the interview process and participant presentations will be held on February 5, 2026. Then, the winners will be announced at the Inacraft Appreciation Night event on February 6, 2026, at the Jakarta International Convention Center.

Inacraft Appreciation Night is part of the 2026 Inacraft Exhibition series. The exhibition is enlivened by MSME craft booths selling quality products, including those made by West Javanese artisans.

So, don't miss the opportunity to own West Javanese craft products by coming to Assembly Hall booths 51 and 52 at the 2026 Inacraft Exhibition.

Visitors can also see West Javanese craft products at other stands owned by district/city governments, such as the Bekasi City and Regency Government, Bogor Regency Government, Tasikmalaya City Government, Bandung City Government and others.