PORTALJABAR, BANDUNG CITY - The government is uniting the public relations networks of ministries, institutions, and regional governments to build faster, more coordinated policy communications that reach communities down to the regions.

Minister of Communication and Digital Meutya Hafid stated that coordination between public relations departments is a crucial need amidst the rapid flow of digital information, including the rise in disinformation and hoaxes.

"In the framework of our government communications duties, we must first have a narrative, and secondly, we must also deliver it to remote areas for dissemination," said Meutya at the Government Public Relations Coordination Agency (Bakohumas) Forum in Central Jakarta, Tuesday (September 1, 2026).

According to Meutya, the government needs strong coordination between ministry and agency public relations and regional government public relations. This coordination also provides a platform for evaluating government communications.

"If there are things the government hasn't done quickly enough, or if communication is deemed slow or unclear, this also serves as a forum for us to self-evaluate," he said.

Meutya stated that the public relations communication forum will be directed to become a regular event. The government hopes the forum will serve as a platform for unifying narratives and expediting coordination when the government needs to communicate policies to the public. Furthermore, strengthening public relations coordination is necessary in line with ongoing digitalization.

According to him, the national public relations forum that has been running through the Public Relations Media Award agenda can be complemented by a communication forum that allows ministries, institutions, and regional governments to coordinate more quickly.

"With digitalization, we also need rapid coordination. So, once again, we thank the Coordinating Ministry for Political, Legal, and Security Affairs for bringing us together more intensively," said Meutya.

Can't Wait

Head of the Government Communications Agency, M. Qodari, said that policy communication has an equally important position as program implementation.

"Program communication must be implemented to ensure better support for the programs and optimal results," said Qodari.

Qodari stated that the government's national public relations network encompasses more than 8,000 devices. This network is a communications force that must work in a unified orchestration.

According to him, the government cannot afford to wait while the public information space is constantly evolving through social media. The government needs to have a regular communications agenda to ensure information on policies, programs, and the outcomes experienced by the public is consistently available.

"The government can't wait. It must have a regular schedule, a communications agenda that keeps these information spaces filled with various kinds of information about government activities and programs," he said.

Qodari also emphasized the importance of presenting the public as the face of government programs. Program information should demonstrate the changes citizens experience, not just explain policies.

"Programs aren't just programs; they have a face. The face of Indonesian citizens, the face of the Indonesian nation, the face of our children, and those who benefit from government programs," he said.

Maintaining Two-Way Communication

Meanwhile, Deputy Minister of Home Affairs Bima Arya believes the government's public relations network must work both ways. Public relations needs to communicate policies to the public while also understanding what's currently of public concern.

"Public relations isn't just about communicating one-way government policies or information. It's also great if our colleagues can read what the public is discussing so they can provide input for the government," Bima said.

Bima also requested that government public relations provide more space for positive information and inspiring stories from various regions. This way, the digital information space won't be solely filled with government responses to negative issues or disinformation.

"We will improve coordination going forward, in accordance with the Polkam's functional duties. We will synchronize public relations activities so they can run according to our expectations," he said.

The forum is part of an effort to build a government communications system that is able to move more quickly, read public needs, and ensure information about government programs reaches people throughout Indonesia.

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