PORTALJABAR, BANDUNG CITY - The West Java Communications and Informatics Agency held a communication forum with public relations officers from regional government agencies (OPDs) within the West Java Provincial Government on Thursday (September 10, 2026). The forum was held in collaboration with PT Bio Farma.

As a State-Owned Enterprise, PT Bio Farma continuously educates the public about the importance of vaccines.

Edwin Garna Poringadi, Head of the Marketing Communications Department at PT Bio Farma, stated that vaccines aren't a major part of people's daily lives. Few people even plan vaccinations in their daily schedules. This presents a challenge for PT Bio Farma.

To address this, a communication strategy is key. Rather than directly urging people to get vaccinated, Edwin chose to promote awareness through everyday activities.

"For example, if you're planning to participate in a running event, it's best to get vaccinated first to ensure your physical health while running," said Edwin at PT Bio Farma.

Education about the importance of vaccines is carried out through various media, both mass media and social media.

Furthermore, PT Bio Farma faces challenges in administering the vaccine, including public skepticism. This is addressed by engaging experts in their respective fields. For example, the Indonesian Ulema Council (MUI) is involved in promoting the halal status of the vaccine. Doctors are also involved in educating the public about vaccine safety.

PT Bio Farma also runs programs like "One Million Vaccines for Civil Servants" to bring vaccines closer to civil servants. This program, aimed at preventing cervical cancer, is being implemented in collaboration with the Indonesian National Armed Forces (KORPRI).

With such approaches, it is hoped that the public will become increasingly aware of the importance of vaccines.

Edwin also hopes that the communication strategy implemented by PT Bio Farma can be an example for the Public Relations of West Java Provincial Government OPDs in socializing programs to the public.