
PORTALJABAR, BANDUNG CITY - Head of Foreign Trade Development Division of the West Java Provincial Industry and Trade Office, Mochamad Lukmanul Hakim, held a webinar on the Road to West Java International Industry and Trade Expo (WIITEX) 2026 to open up export opportunities for coffee, tea, and cocoa for West Java business actors (5/3/2026).
The online event brought together plantation commodity business actors with international trade speakers to help them understand global export market opportunities.
Data from the Department of Industry and Trade shows that West Java is the largest contributor to national exports, with a share of around 14.16 percent of Indonesia's total exports.
West Java's non-oil and gas export value in January 2026 was recorded to have increased by 3.92 percent compared to the same period the previous year.
Lukman explained that West Java's coffee, tea, and cocoa commodities have a significant opportunity to penetrate the global market if product quality and added value continue to be strengthened.
He assessed that the development of plantation exports still faces challenges such as limited certification, low productivity, and fluctuations in global commodity prices.
Climate change and access to financing are also obstacles that need to be addressed to increase production and exports of plantation commodities.
Irman Adi Purwanto Moefhi, Senior Expert Trade Analyst at the Directorate General of National Export Development at the Ministry of Trade of the Republic of Indonesia, explained that the trend of West Java coffee exports has increased in the last five years with potential markets in Europe and Asia.
Irman said West Java is also the largest tea exporting province in Indonesia and has a significant opportunity to develop cocoa through value-added chocolate products.
He reminded business actors to prepare a supply chain traceability system to comply with the European Union Deforestation Regulation (EUDR) policy, which has begun to be implemented by export destination countries.
Irman also explained the provisions of Government Regulation Number 8 of 2025 concerning Foreign Exchange Proceeds from Natural Resource Exports, which requires export foreign exchange to be placed domestically for 12 months for values above USD 250,000.
Suggested export strengthening strategies include market diversification, improving quality standards, international certification, and strengthening the identity of Indonesian products.
Business actors are also encouraged to participate in trade promotion programs such as business matching, trade missions, and international exhibitions facilitated by the government.
The West Java Department of Industry and Trade is preparing WIITEX 2026 as a promotional space for superior regional products while also opening international market access for coffee, tea, and cocoa businesses.
The forum is expected to help business actors understand global market trends, export regulations, and strategies to increase the competitiveness of West Java products in the world market.
(Rep pun/bhf)